Back in May of 2017, Anneliese began Apto Media Co. as a side hustle. She working full-time at NBCUniversal, but headed home every night to put in LATE hours for her baby business. Weekends? Not a thing! Finally, in 2018 Anneliese turned in that beautiful 2 weeks notice and took Apto Media full-time. While their services have changed over the years, Apto’s main goal has remained consistent: to help small businesses succeed, adapt and grow.⠀
As her own business grew, Anneliese knew that it was time to also grow her team, and she ended up connecting with her co-hostess Georgia after posting in a Facebook group job looking for a web designer…and now they have a podcast together! Anneliese is excited to not only pull back the curtain on her own entrepreneurial journey, but also chat with entrepreneurs across industries. She believes that we 𝘢𝘭𝘭 have something to learn from one another, and our shared experiences are empowering.
Gerogia graduated from Saint Louis University and worked in various content strategy roles before going fully self-employed in early 2020. She had hit a point where corporate politics were draining her, and she was feeling a million times more fulfilled working with her clients…even if that meant working 𝘦𝘷𝘦𝘳𝘺 evening and weekend. Thanks to her boyfriend wanting more quality time and Anneliese telling her to quit 𝘭𝘪𝘵𝘦𝘳𝘢𝘭𝘭𝘺 every day – she finally turned in that 2 weeks notice and hasn’t looked back since (except maybe at that health insurance?!). ⠀
Now, Georgia works directly with clients for web design and copywriting, and also collaborates with agencies for all things content marketing. As an entrepreneur, Georgia believes that community is essential. We need each other for support, advice, venting, friendship – all of it. Even if our industries may not be identical, we all share struggles and wins, paired with a never-ending drive and sense of purpose. Plus, she’s pretty damn nosy and loves a good excuse to interrogate fellow entrepreneurs!